IP Expert Series - Achieving MAD Grow with Intangible Assets

Building strategies around a business idea, product or service is something all entrepreneurs and business owners are good at. Knowing how to fit intellectual property (IP) and intangible assets (IA) into these strategies to grow may not come as easily. How does one build a strong growth strategy with IP and IA? Why does it matter?

Watch this IP Expert Series - Achieving MAD GrowTM with Intangible Assets webinar where Senior IP Strategist, Fu Zhikang gives you the answers to:

  • Why intangible assets are valuable to businesses
  • How to Identify key intangible assets with the M.A.D. GrowTM framework in 30 mins
  • How to increase business impact with good intangible asset management


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